Ideas: How about a blank that lets subscribers sign up their friends and we send them a message informing them that they get one issue to try??? Can we do that? Do we do that?...Should we do a double opt-in list? Meaning the people don't get subscribed until they reply to an e-mail message...From an e-mail message: "Develop related back end products that are of interest to those people. Sell them great stuff and they'll be back." What other back end-electronically produced products can we sell? Wendy's columns??